by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Sep 17, 2024 | Blog, Measurement, PPC
Quality Score VS Impression Share To improve performance when increasing your PPC budget, it’s essential to take a strategic and gradual approach to avoid the typical spikes in CPC and CPA. Here are some steps to help you manage budget increases effectively:...
by akhra | Sep 16, 2024 | Blog, PPC, Strategy
PPC Budget increase - be careful When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often...
by akhra | Aug 31, 2024 | Blog, PPC, Strategy
Granular + Broad Marketing - How a PPC campaign should be created? In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more...
by akhra | Jul 7, 2024 | Blog, PPC, Strategy
Revolutionising PPC Campaigns with Automation: A Case Study on FMCG Client Success At Amin Digital, we are always at the forefront of innovation in digital advertising. Our latest breakthrough is an automated tool designed specifically for Pay-Per-Click (PPC)...
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