by akhra | May 22, 2024 | Blog, Strategy
The Issue with Marketing Measurement: Understanding Incremental Value Today, we’re diving into a common challenge in marketing measurement: understanding the true incremental value of your marketing efforts. Let’s look at a real-world scenario to illustrate this issue...
by akhra | May 19, 2024 | Blog, PPC, Social
Navigating the Data Landscape in Digital Advertising: Understanding Privacy and Value In the ever-evolving realm of digital advertising, understanding the intricacies of data is paramount. From its collection to its management, data fuels the personalised experiences...
by akhra | May 17, 2024 | Blog
Meta - Advantage+ Shopping campaigns Are you an ecommerce entrepreneur looking to supercharge your sales campaigns? Enter Advantage+ shopping campaigns, a revolutionary approach powered by cutting-edge machine-learning models. Designed for direct-to-consumer...
by akhra | May 16, 2024 | Blog
Understanding the True Cost of Discounts: A Lesson in Long-Term Value Discounting has become a common strategy for many brands, often used to attract new customers or boost conversion rates. However, the true impact of discounts on your business’s long-term...
by akhra | May 16, 2024 | Blog
Navigating the Evolving Data Landscape: Challenges and Opportunities in Digital Advertising In the dynamic world of digital advertising, the evolution of privacy standards presents both challenges and opportunities. As we traverse through this shifting terrain,...
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