by akhra | Jun 13, 2024 | Blog, PPC
Simple Guide to Creating Google Ads Campaigns We’re here to help you create your own Google Ads campaigns. Whether you’re new to this or have some experience, our simple guide will make it easy to get started. Creating a Brand Campaign A brand campaign helps people...
by akhra | Jun 1, 2024 | Blog, Measurement, PPC, Social, Strategy
Learn more about A/B testing for your marketing campaigns In today’s fast-paced digital landscape, fine-tuning your ad campaigns can make all the difference between success and missed opportunities. One of the most effective methods to optimise your digital...
by akhra | May 25, 2024 | Blog, Measurement, Strategy
Optimising your Marketing Mix - Framework In today’s fast-paced digital landscape, directly comparing results across various media channels has become increasingly challenging. With a growing number of channels offering dedicated measurement solutions, optimising your...
by akhra | May 22, 2024 | Blog, Strategy
The Issue with Marketing Measurement: Understanding Incremental Value Today, we’re diving into a common challenge in marketing measurement: understanding the true incremental value of your marketing efforts. Let’s look at a real-world scenario to illustrate this issue...
by akhra | May 19, 2024 | Blog, PPC, Social
Navigating the Data Landscape in Digital Advertising: Understanding Privacy and Value In the ever-evolving realm of digital advertising, understanding the intricacies of data is paramount. From its collection to its management, data fuels the personalised experiences...
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