by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Oct 1, 2024 | Blog, Social, Strategy
The Power of Creative Ad Copy in Social Media – How to Stand Out Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that...
by akhra | Jun 29, 2024 | Blog, Measurement
Delivering Ad Relevance Without Third-Party Cookies As the advertising industry faces the inevitable shift away from third-party cookies, the focus is increasingly on innovative, privacy-compliant solutions. This blog post explores Amazon Ads’ groundbreaking...
by akhra | Jun 17, 2024 | Blog, Social, Strategy
2024 Meta Strategy In the ever-evolving landscape of digital marketing, keeping up with the latest strategies is essential to stay ahead of the competition. As we move into 2024, it’s clear that many traditional tactics have become outdated. To help you stay...
by akhra | May 22, 2024 | Blog, Strategy
The Issue with Marketing Measurement: Understanding Incremental Value Today, we’re diving into a common challenge in marketing measurement: understanding the true incremental value of your marketing efforts. Let’s look at a real-world scenario to illustrate this issue...
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