At Amin Digital, we are always at the forefront of innovation in digital advertising. Our latest breakthrough is an automated tool designed specifically for Pay-Per-Click (PPC) campaigns. This tool has shown remarkable results, particularly with a fast-moving consumer goods (FMCG) client, where it achieved a 45% reduction in Cost Per Acquisition (CPA). Let’s delve into how this automation works and the success story behind it.

The Power of PPC Automation

Automation is transforming the way we approach PPC campaigns. Our tool leverages advanced algorithms to optimise various aspects of the campaign, ensuring that every penny of your budget is used efficiently. For our FMCG client, who allocated a budget of £30,000 per month, the results were outstanding.

Focus on Landing Page Quality

The cornerstone of our automation tool is the focus on the landing page. We treat the landing page as a central element of the campaign to maximise the Quality Score, a key factor in achieving better Ad Rank. By enhancing the landing page experience, we ensure that users find exactly what they are looking for, which not only boosts engagement but also leads to lower costs per click.

Automated Ad Copy Generation

One of the innovative features of our tool is its ability to pull content directly from the landing page and convert it into compelling ad copy. This ensures that the ads are highly relevant to the user’s search intent, thereby improving ad relevance and quality. This approach also simplifies the ad creation process, allowing for quick adjustments and iterations based on performance data.

High-Quality Keywords and Broad Match Strategy

Keywords are the backbone of any PPC campaign. Our tool generates keywords with a Quality Score of 7 or higher, ensuring that they are highly relevant and effective. Additionally, we employ a broad match strategy combined with automation to capture a wide range of relevant search queries. This approach not only broadens the reach of the campaign but also ensures that the ads are displayed to the most pertinent audience.

Case Study: FMCG Client Success

For our FMCG client, the implementation of this automated tool brought remarkable results. With a monthly budget of £30,000, the tool focused on optimising the landing page and automating ad copy generation, leading to a 45% reduction in CPA. Here’s a breakdown of the strategies used:

• Landing Page Optimisation: By treating the landing page as a campaign focal point, we ensured maximum Quality Score, resulting in lower costs per click.
• Automated Ad Copy: Leveraging content from the landing page to create ad copy ensured high relevance and quality.
• Quality Keywords: Creating campaigns with keywords that had a Quality Score of 7 or above.
• Broad Match + Automation: Utilising broad match keywords combined with automation to expand reach and relevance.

The Impact of Ad Rank Factors

Our approach aligns with the key factors that influence Ad Rank, as discussed in our previous blog post. By optimising bids, meeting Ad Rank thresholds, considering the context of searches, leveraging asset impacts, and enhancing auction-time ad quality, we ensure our campaigns are efficient and effective. The focus on expected clickthrough rate, ad landing page experience, and ad relevance further enhances the performance of our PPC campaigns.

Conclusion

The success of our automated PPC tool with the FMCG client is a testament to the power of innovation and strategic optimisation. By focusing on landing page quality, automating ad copy generation, and using high-quality keywords, we can significantly reduce costs and improve campaign performance.

At Amin Digital, we are committed to helping our clients achieve their advertising goals through cutting-edge technology and strategic insights. If you’re ready to revolutionise your PPC campaigns and see similar results, contact us today to learn more about our services and how we can help you succeed in the competitive world of digital advertising.

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Have a look at our case studies, you can see how we implement our knowledge onto our clients.