Expert Digital Activation for Global Brands

Developed and optimised PPC strategies that addressed key challenges and grew the marketing budget, driving significant performance improvements.

Managed a £7 million PPC and social budget, improving campaign efficiency with advanced tracking solutions and feed optimisation across key markets.

I introduced cookieless tracking solutions using SA 360, Enhanced Conversions, and Consent Mode, enabling more accurate attribution across EMEA markets. This led to better budget allocation and increased performance across channels.

Increased Dynamic Search Ads (DSA) revenue by 180% YoY, working with clients like Expedia, Travelodge, Hotels.com, Argos, and Hostel World to drive adoption of Google Ads products.
I pitched to top-tier clients, boosting their adoption of Google Ads automation features. I also travelled to Berlin to gain deeper insights into Google’s automation signals and real-time bidding, allowing me to optimise campaigns for better performance. This led to increased efficiency and stronger client relationships.

Created a PPC automation tool that reduced CPA by 45%, and launched dynamic creative strategies for social and PPC campaigns.

I activated new clients onto our platforms, setting up PPC and social tracking systems. I also developed testing roadmaps that consistently improved campaign performance over time.