At Amin Digital, we specialize in turning ambitious goals into measurable success. Whether you’re aiming to hit peak Christmas sales or optimize for Ramadan and Eid, our expertise in Meta and Google Ads will help scale your luxury eCommerce brand to new heights.

With experience in driving revenue from £4K daily sales to a peak of £270K, we know what it takes to make your brand stand out during key seasonal moments. Let’s prepare your business for Eid and Ramadan, ensuring you capture the surge in consumer demand.

How to Prepare Your Paid Media Strategy for Peak Seasons Like Ramadan

Introduction

Ramadan is a time of heightened consumer activity, making it a golden opportunity for brands to maximize their ROI. With online transactions in the Middle East growing 143% between 2021 and 2023 during Ramadan, it’s essential to craft a strategy that resonates with the season’s unique trends.

Why Ramadan Is Different for Brands

Consumer behavior shifts during Ramadan, with shorter working hours, more time spent online, and a focus on gifting and family. Luxury brands, in particular, see increased demand for exclusive collections tailored to the season.

• Example: Ounass tapped into Ramadan trends with exclusive gifting collections, increasing online sales by 25%.

Actionable Insights for Your Paid Media Strategy

• Start Early: Launch campaigns 2–4 weeks before Ramadan to build awareness as site visits begin to rise.
• Mobile-First Strategy: With 70% of Ramadan e-commerce browsing done on mobile, ensure your ads are optimized for smaller screens.
• Cultural Relevance: Incorporate themes of community, generosity, and tradition into your creative assets to connect emotionally with your audience.

The Power of Granular Targeting During Ramadan: A PPC Success Story

Introduction

Granular targeting is essential for maximizing ROI, especially during high-demand periods like Ramadan. With increased traffic and competition, a well-executed PPC strategy can mean the difference between a wasted budget and a 50x revenue boost.

How We Achieved $250K/Day for a Luxury Brand

Using advanced targeting across Meta and Google Ads in GCC and US markets, we reached high-intent audiences while aligning creatives with cultural relevance.

• Example: Bloomingdale’s Middle East tailored campaigns to regional shopping trends, achieving a 40% higher conversion rate during Ramadan.

Actionable Insights for Granular Targeting

1. Audience Segmentation:
   • Segment by language, location, and shopping habits to align with cultural nuances.
2. Leverage Meta’s AI:
   • Use lookalike audiences and dynamic creatives to personalize campaigns.
3. Continuous Testing:
   • Run A/B tests to optimize your messaging and visuals for different audience segments.

Proven Experience You Can Trust

Assembly Global (Performance Director, July 2023 – Nov 2023)

• Managed £7 million in PPC/Social budgets for Lenovo EMEA, improving efficiency and driving innovative cookieless tracking solutions.
• Enhanced shopping feed optimization strategies and led 2024 PPC planning for Social and PPC.
• Testimonial: “We would love Akhra’s proactiveness to be contagious across all the agency teams.” – Performance Manager, Lenovo.

PHD Media (Biddable Business Director, June 2022 – June 2023)

• Developed a PPC automation tool, reducing CPA by 45%, and launched dynamic creative optimizations for FMCG brands like Kimberly Clark and Benecol.
• Activated retail audience targeting for Tesco and Sainsbury’s data, driving improved engagement for display and social campaigns.

Let’s Prepare for Eid Together

Whether you’re a luxury brand looking to scale or an eCommerce business aiming to dominate seasonal peaks, we’ve got you covered. Let’s craft a strategy that maximizes your reach, conversions, and ROI.

Contact Amin Digital today to learn how we can help you achieve your business goals for Eid and beyond.

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Have a look at our case studies, you can see how we implement our knowledge onto our clients.