by akhra | Sep 29, 2024 | Blog, PPC, Social, Strategy
Introduction to PPC and Social Media Marketing in Saudi Arabia Introduction: In today’s fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and...
by akhra | Sep 26, 2024 | Blog, PPC, Strategy
PPC Budgeting Tips for Q4 – Maximising Your Ad Spend Introduction As we approach the final quarter of the year, businesses are ramping up their digital advertising efforts to capture the increase in online activity, especially with events like Black Friday and...
by akhra | Sep 25, 2024 | Blog, Measurement, PPC, quick tips, Social, Strategy
How to Plan Your PPC and Social Media Activity for Black Friday: A Guide for UK Businesses Black Friday is one of the most competitive times of the year for brands, with customers eager to find the best deals and businesses competing for attention. It’s crucial to...
by akhra | Sep 16, 2024 | Blog, PPC, Strategy
PPC Budget increase - be careful When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often...
by akhra | Sep 11, 2024 | Blog, PPC, Social, Strategy, Uncategorised
70% of care home searches starting online In today’s digital age, families and potential residents are turning to the internet to find the best care home options. With over 70% of care home searches starting online, it’s essential to have a strong digital...
by akhra | Aug 31, 2024 | Blog, PPC, Strategy
Granular + Broad Marketing - How a PPC campaign should be created? In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more...
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