by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Oct 7, 2024 | Blog, Strategy
Nosy Shoppers vs. Serious Buyers – How to Tailor Your Ad Campaigns Introduction During peak shopping periods like Black Friday, your ads will reach both serious buyers and “nosy shoppers” who are just browsing for deals. Understanding how to tailor your ads to appeal...
by akhra | Oct 4, 2024 | Blog, PPC, Strategy
How to Manage Rising CPCs During Black Friday – Budget Tips Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to...
by akhra | Oct 3, 2024 | Blog, Strategy
How to Protect Your Brand During Peak Shopping Seasons Introduction The lead-up to major shopping events like Black Friday and Christmas is a critical time for advertisers, but it’s also a period when your brand could be at risk. From inflated CPCs to potential brand...
by akhra | Oct 1, 2024 | Blog, Social, Strategy
The Power of Creative Ad Copy in Social Media – How to Stand Out Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that...
by akhra | Sep 30, 2024 | Blog, PPC, Strategy
Using Automation in PPC – Save Time and Improve Results Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you...
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