by akhra | Oct 14, 2024 | Blog, Measurement, PPC
Understanding the Relationship Between Sessions, Ad Clicks, and Site Speed in PPC Campaigns When running pay-per-click (PPC) campaigns, businesses often focus on increasing ad clicks and driving sessions (site visits) from those clicks. However, one key factor that...
by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Oct 10, 2024 | Blog, PPC
How Automation, PMax, and DSA Can Help Combat Rising CPCs During Black Friday As Black Friday approaches, businesses of all sizes prepare for one of the biggest shopping periods of the year. However, with increased competition comes a sharp rise in Cost-Per-Click...
by akhra | Oct 4, 2024 | Blog, PPC, Strategy
How to Manage Rising CPCs During Black Friday – Budget Tips Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to...
by akhra | Sep 30, 2024 | Blog, PPC, Strategy
Using Automation in PPC – Save Time and Improve Results Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you...
by akhra | Sep 29, 2024 | Blog, PPC, Social, Strategy
Introduction to PPC and Social Media Marketing in Saudi Arabia Introduction: In today’s fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and...
Recent Comments