by akhra | Oct 4, 2024 | Blog, PPC, Strategy
How to Manage Rising CPCs During Black Friday – Budget Tips Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to...
by akhra | Sep 30, 2024 | Blog, PPC, Strategy
Using Automation in PPC – Save Time and Improve Results Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you...
by akhra | Sep 29, 2024 | Blog, PPC, Social, Strategy
Introduction to PPC and Social Media Marketing in Saudi Arabia Introduction: In today’s fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and...
by akhra | Sep 26, 2024 | Blog, PPC, Strategy
PPC Budgeting Tips for Q4 – Maximising Your Ad Spend Introduction As we approach the final quarter of the year, businesses are ramping up their digital advertising efforts to capture the increase in online activity, especially with events like Black Friday and...
by akhra | Sep 25, 2024 | Blog, Measurement, PPC, quick tips, Social, Strategy
How to Plan Your PPC and Social Media Activity for Black Friday: A Guide for UK Businesses Black Friday is one of the most competitive times of the year for brands, with customers eager to find the best deals and businesses competing for attention. It’s crucial to...
by akhra | Sep 17, 2024 | Blog, Measurement, PPC
Quality Score VS Impression Share To improve performance when increasing your PPC budget, it’s essential to take a strategic and gradual approach to avoid the typical spikes in CPC and CPA. Here are some steps to help you manage budget increases effectively:...
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