by akhra | Sep 25, 2024 | Blog, Measurement, PPC, quick tips, Social, Strategy
How to Plan Your PPC and Social Media Activity for Black Friday: A Guide for UK Businesses Black Friday is one of the most competitive times of the year for brands, with customers eager to find the best deals and businesses competing for attention. It’s crucial to...
by akhra | Sep 17, 2024 | Blog, Measurement, PPC
Quality Score VS Impression Share To improve performance when increasing your PPC budget, it’s essential to take a strategic and gradual approach to avoid the typical spikes in CPC and CPA. Here are some steps to help you manage budget increases effectively:...
by akhra | Sep 16, 2024 | Blog, Measurement, PPC
Google Ads strategy for accounting businesses When crafting a Google Ads strategy for accounting businesses, the key is to focus on highly targeted campaigns that emphasise trust, expertise, and local relevance. Here’s how you can approach Google Ads for this sector:...
by akhra | Sep 16, 2024 | Blog, PPC, Strategy
PPC Budget increase - be careful When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often...
by akhra | Sep 11, 2024 | Blog, PPC, Social, Strategy, Uncategorised
70% of care home searches starting online In today’s digital age, families and potential residents are turning to the internet to find the best care home options. With over 70% of care home searches starting online, it’s essential to have a strong digital...
by akhra | Aug 31, 2024 | Blog, PPC, Strategy
Granular + Broad Marketing - How a PPC campaign should be created? In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more...
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