by akhra | Oct 14, 2024 | Blog, Measurement, PPC
Understanding the Relationship Between Sessions, Ad Clicks, and Site Speed in PPC Campaigns When running pay-per-click (PPC) campaigns, businesses often focus on increasing ad clicks and driving sessions (site visits) from those clicks. However, one key factor that...
by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Oct 10, 2024 | Blog, PPC
How Automation, PMax, and DSA Can Help Combat Rising CPCs During Black Friday As Black Friday approaches, businesses of all sizes prepare for one of the biggest shopping periods of the year. However, with increased competition comes a sharp rise in Cost-Per-Click...
by akhra | Oct 9, 2024 | Blog, Measurement, Social
Social Media Platforms Popular in Saudi Arabia and How to Leverage Them Introduction: Saudi Arabia is one of the largest and most active social media markets in the world, with platforms like Instagram, Snapchat, TikTok, and Twitter dominating the landscape. For...
by akhra | Oct 7, 2024 | Blog, Strategy
Nosy Shoppers vs. Serious Buyers – How to Tailor Your Ad Campaigns Introduction During peak shopping periods like Black Friday, your ads will reach both serious buyers and “nosy shoppers” who are just browsing for deals. Understanding how to tailor your ads to appeal...
by akhra | Oct 4, 2024 | Blog, PPC, Strategy
How to Manage Rising CPCs During Black Friday – Budget Tips Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to...
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