E-commerce Review
Google Ads & Meta Analysis
E-commerce has revolutionised the retail landscape, offering consumers unparalleled convenience, choice, and competitive pricing. With the proliferation of online shopping platforms, businesses in the e-commerce sector are constantly seeking effective digital advertising strategies to differentiate themselves in a crowded market.
Sector-specific Information:
- E-commerce businesses should prioritise mobile optimisation, as a significant portion of online shopping occurs on mobile devices.
- Implementing remarketing campaigns can re-engage users who have visited the website but haven’t completed a purchase.
- Utilise social proof elements such as customer reviews and testimonials to build trust and credibility with potential buyers.
- Stay abreast of industry trends and consumer preferences to adapt marketing strategies accordingly, ensuring continued growth and success in the competitive e-commerce landscape.
PPC Strategy: In the e-commerce sector, PPC advertising is fundamental to digital marketing efforts. By bidding on relevant keywords such as “Online shopping,” “Buy now,” and “Discounts,” e-commerce businesses can attract highly motivated shoppers actively searching for products. Crafting compelling ad copy and optimising landing pages for conversions are key strategies for success.
Top 15 Keywords (PPC):
- Online shopping
- Buy now
- Discounts
- Free shipping
- Best deals
- E-commerce store
- Shop online
- Shopping deals
- Sale
- Limited-time offer
- Clearance sale
- Online discounts
- Shopping cart
- Online marketplace
- Shop now
Meta Strategy: On Meta, e-commerce businesses can leverage precise audience targeting to reach potential customers based on their interests and behaviours. Targeting audiences such as “Online shoppers,” “Frequent online buyers,” and “Discount seekers” can yield promising results. Dynamic product ads and carousel ads can showcase a variety of products, enticing users to make a purchase.
Top 5 Audiences (Meta):
- Online shoppers
- Frequent online buyers
- Discount seekers
- Brand enthusiasts
- Engaged with similar brands
Build E-Commerce Website
SEO Ready Web Design | DESIGNED FOR RANKINGS
Fantastic Website
- 1. We will Create you 5 web pages
- 2. You will receive all your client bookings in your inbox
- 3. We will create a Blog section for you
- 4. Include up to 5 email addresses
- 5. You will be recieve a bespoke marketing plan
Booking Integration
- Allow customers to book a meeting straight into your live calendar
- Provide you with Free Logo design
- We will create up to 10 web pages
- Includes all Sections from “Fantastic website” package
- Free Google Ads for 1 month
What we need from you?
Items- 1. Signed Contract
- 2. Purchase Your Domain
- 3. Provide Your Website Content
- 4. Website Direction – How do you want your website to look like?
Free Website Hosting & Email addresses for 1 year included*
*Web hosting costs over £100 per year.
Automation Marketing
How can you automate your marketing?
Where do you host the websites?
We use three different hosting suppliers and will advise accordingly based on the size of your website, the functionality required and expected traffic.
How long does a new website take to design and build?
Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied.
Will I be able to edit the content of my website?
Yes – most of it. Am In Digital will create a Wordpress Blog section which comes with a CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package.
Can you optimise any type of website?
Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.
Can you guarantee my website will appear on page one of Google?
Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target.
How much should you spend on SEO?
SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.
If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.
What is the purpose of marketing strategies?
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
Is PPC expensive?
PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.
How do you increase sales?
There are many ways to increase sales, even when working with a limited budget. The easiest way is to look at your current customers: can you offer an upsell on your current products or services? Maybe run a promotion or offer for a limited time period? The best way to increase sales is to grow the number of leads or customers in your sales funnel. By effectively marketing your business you can increase your number of qualified leads and potential sales.
How long does SEO take to start working?
Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.
