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Simple top quality marketing blogs, our blogs are aimed at marketing persons with over three to four years experience.
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Black Friday – Social Media Advanced audiences
Introduction When it comes to social media advertising, the ability to target the right audience is critical. Getting your ads in front of the right people, at the right time, can make all the difference in achieving successful campaign outcomes. In this blog, we’ll...
PPC Budget for Q4 tips
Introduction As we approach the final quarter of the year, businesses are ramping up their digital advertising efforts to capture the increase in online activity, especially with events like Black Friday and Christmas shopping. However, managing your PPC...
Black Friday & Christmas – How to get PPC and Social ready?
Black Friday is one of the most competitive times of the year for brands, with customers eager to find the best deals and businesses competing for attention. It’s crucial to have a solid PPC and social media strategy in place to stand out, protect your brand, and...
The Impact of Quality Score and Impression Share on Your Campaigns
To improve performance when increasing your PPC budget, it's essential to take a strategic and gradual approach to avoid the typical spikes in CPC and CPA. Here are some steps to help you manage budget increases effectively: Steps to Gradually Increase Your PPC Budget...
Accountants need Google ads.
When crafting a Google Ads strategy for accounting businesses, the key is to focus on highly targeted campaigns that emphasise trust, expertise, and local relevance. Here’s how you can approach Google Ads for this sector: 1. Keyword Strategy: Target Local Keywords:...
Why CPC and CPA Spike with Large Budget Changes and How to Avoid It
When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often means increasing bids to capture...
