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Black Friday – Nosy shoppers

Introduction During peak shopping periods like Black Friday, your ads will reach both serious buyers and “nosy shoppers” who are just browsing for deals. Understanding how to tailor your ads to appeal to both groups can maximise your conversions. In this blog, we’ll...

Black Friday – Expect rise in CPC

Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to manage these rising costs. This blog will offer practical...

Black Friday – Protect your branding

Introduction The lead-up to major shopping events like Black Friday and Christmas is a critical time for advertisers, but it’s also a period when your brand could be at risk. From inflated CPCs to potential brand misalignment, it’s essential to protect your brand...

Black Friday – The Power of Creative

Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that catches the attention of potential customers and can be the deciding...

Black Friday – PPC automation

Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you time while improving your campaign performance. This...

Saudi Marketing – Basics for PPC and Social

Introduction: In today's fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and social media marketing to reach new customers. These digital marketing...

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