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Site Speed Vs Sessions

When running pay-per-click (PPC) campaigns, businesses often focus on increasing ad clicks and driving sessions (site visits) from those clicks. However, one key factor that can significantly influence the effectiveness of those clicks and sessions is site speed. This...

CPC inflation – How to manage it?

The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction dynamics shift, CPCs are on the rise across many industries, making it...

Keep CPC low for Black Friday

As Black Friday approaches, businesses of all sizes prepare for one of the biggest shopping periods of the year. However, with increased competition comes a sharp rise in Cost-Per-Click (CPC), often squeezing small businesses out of the market. For many, this can mean...

Social Media for Saudi Marketing

Introduction: Saudi Arabia is one of the largest and most active social media markets in the world, with platforms like Instagram, Snapchat, TikTok, and Twitter dominating the landscape. For businesses in the Kingdom, understanding how to leverage these platforms is...

Why Local Businesses in Saudi Arabia Need PPC Advertising

With more Saudi consumers moving online, local businesses in Saudi Arabia face the growing challenge of standing out amidst digital noise. PPC advertising has emerged as one of the most effective ways for local businesses—especially SMEs—to drive quality traffic to...

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