by akhra | Oct 14, 2024 | Blog, Measurement, PPC
Understanding the Relationship Between Sessions, Ad Clicks, and Site Speed in PPC Campaigns When running pay-per-click (PPC) campaigns, businesses often focus on increasing ad clicks and driving sessions (site visits) from those clicks. However, one key factor that...
by akhra | Oct 11, 2024 | Blog, PPC, Strategy
CPC Inflation: What It Means for Your Business and How to Combat It The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction...
by akhra | Oct 10, 2024 | Blog, PPC
How Automation, PMax, and DSA Can Help Combat Rising CPCs During Black Friday As Black Friday approaches, businesses of all sizes prepare for one of the biggest shopping periods of the year. However, with increased competition comes a sharp rise in Cost-Per-Click...
by akhra | Oct 9, 2024 | Blog, Measurement, Social
Social Media Platforms Popular in Saudi Arabia and How to Leverage Them Introduction: Saudi Arabia is one of the largest and most active social media markets in the world, with platforms like Instagram, Snapchat, TikTok, and Twitter dominating the landscape. For...
by akhra | Oct 8, 2024 | Uncategorised
Saudi consumers moving online With more Saudi consumers moving online, local businesses in Saudi Arabia face the growing challenge of standing out amidst digital noise. PPC advertising has emerged as one of the most effective ways for local businesses—especially...
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