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Site Speed Vs Sessions

by | 14 October 2024 | Blog, Measurement, PPC | 0 Comments

When running pay-per-click (PPC) campaigns, businesses often focus on increasing ad clicks and driving sessions (site visits) from those clicks. However, one key factor that can significantly influence the effectiveness of those clicks and sessions is site speed. This...
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CPC inflation – How to manage it?

by | 11 October 2024 | Blog, PPC, Strategy | 0 Comments

The digital advertising landscape is changing rapidly, and one of the most significant challenges businesses face today is Cost-Per-Click (CPC) inflation. As competition intensifies and auction dynamics shift, CPCs are on the rise across many industries, making it...
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Keep CPC low for Black Friday

by | 10 October 2024 | Blog, PPC | 0 Comments

As Black Friday approaches, businesses of all sizes prepare for one of the biggest shopping periods of the year. However, with increased competition comes a sharp rise in Cost-Per-Click (CPC), often squeezing small businesses out of the market. For many, this can mean...
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Social Media for Saudi Marketing

by | 9 October 2024 | Blog, Measurement, Social | 0 Comments

Introduction: Saudi Arabia is one of the largest and most active social media markets in the world, with platforms like Instagram, Snapchat, TikTok, and Twitter dominating the landscape. For businesses in the Kingdom, understanding how to leverage these platforms is...
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Black Friday – Nosy shoppers

by | 7 October 2024 | Blog, Strategy | 0 Comments

Introduction During peak shopping periods like Black Friday, your ads will reach both serious buyers and “nosy shoppers” who are just browsing for deals. Understanding how to tailor your ads to appeal to both groups can maximise your conversions. In this blog, we’ll...
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Black Friday – Expect rise in CPC

by | 4 October 2024 | Blog, PPC, Strategy | 0 Comments

Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to manage these rising costs. This blog will offer practical...
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Black Friday – Protect your branding

by | 3 October 2024 | Blog, Strategy | 0 Comments

Introduction The lead-up to major shopping events like Black Friday and Christmas is a critical time for advertisers, but it’s also a period when your brand could be at risk. From inflated CPCs to potential brand misalignment, it’s essential to protect your brand...
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Black Friday – The Power of Creative

by | 1 October 2024 | Blog, Social, Strategy | 0 Comments

Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that catches the attention of potential customers and can be the deciding...
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Black Friday – PPC automation

by | 30 September 2024 | Blog, PPC, Strategy | 0 Comments

Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you time while improving your campaign performance. This...
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Saudi Marketing – Basics for PPC and Social

by | 29 September 2024 | Blog, PPC, Social, Strategy | 0 Comments

Introduction: In today's fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and social media marketing to reach new customers. These digital marketing...
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by | Aug 20, 2018

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